Selling with FOCUS
Learn about the four cornerstones that get your home sold.
Our Philosophy
Selling a home in today’s competitive market can be a daunting task. At FOCUS Real Estate, we understand that. What is the difference between you placing your home on the market and our marketing strategy? The DETAILS! We have a proven system to effectively attract the most qualified buyers to get you the highest possible price. Utilizing our extensive network, the latest technology, decades of negotiation experience, and old-fashioned grit, FOCUS Real Estate takes pride in attending to every detail.
Professional Photos
Virtual Tours
Digital Advertising
Community Experts
Step 1: Preparation
We're thrilled to share practical tips for preparing your home for sale, highlighting the benefits of our Focus Concierge service. If you're aiming for the highest price, you're in the right place! Explore the importance of creating emotional connections with potential buyers, understand the impact of first impressions, and get playful interior makeover tips. Learn about the significance of completing projects and repairs, and discover the value of professional assistance from our skilled agents. Plus, explore the convenience of our Focus Concierge service, assisting with financing for staging and painting. We look forward to meeting you personally, addressing all your questions, and discussing how we can help you achieve the best results in selling your home.
Professional Photography
A picture is worth a thousand words, but first impressions are far more valuable! With most home buyers searching online for new homes, excellent photography is essential. One of the first steps you can expect from us is to set an appointment to get your home photographed. We then meet with the photographer for you. No need to take time out of your schedule!
Virtual Tours
It's like have an open house 24/7! We used cutting-edge technology that allows potential buyers a chance to tour your home any time! The only thing we can't make it do yet is open up cabinets and closest doors. Explore below!
Step 2: Pricing
We guide you through preparing your home, capturing buyers' attention, and positioning your property strategically in the market. Our comprehensive pricing strategy goes beyond basic market analysis, considering competition, under-agreement properties, and recently sold homes. We leverage our relationships with local agents for valuable insights, ensuring a well-rounded pricing strategy tailored to your property. We compile all this data into a detailed presentation, aiming to place your property for a successful sale at the highest possible price. Trust our experienced team at Focus Real Estate to guide you through the pricing process.
Step 3: Marketing
We're unveiling our proven Focus Formula for selling your home at the highest price. Starting with professional photographs, drone shots, floor plans, and 3D video tours, we ensure maximum exposure on Zillow, social media, and MLS. Step Two involves building excitement through teasers to our 8,000-strong database and local agents, setting the stage for a successful launch. Strategic scheduling ensures potential buyers are informed about your property's market entry, fostering genuine interest. Leveraging social media, we create a buzz with videos and virtual tours on platforms like Facebook and Instagram. In the final stage, our full marketing blitz includes MLS listings, lawn signs, fliers, postcards, and targeted outreach. Our proven results speak for themselves, demonstrating our ability to secure higher prices in a shorter time. Let's connect to discuss how our Focus Formula can work for your property. Trust Focus Real Estate for a strategic, results-driven approach to selling your home.
Digital Advertising
Email Marketing
Would you like your home to be sent straight to the inboxes of over 6000 contacts in our database? How about a featured on our sleek and elegant website? Our site is built to attract buyers.
Facebook/Instagram/Twitter Marketing
Would you like to have your home pop into the Facebook, Instagram and Twitter feeds of your town and surrounding neighborhoods?
Our paid posts are viewed on average by 4,000-6,000 people (with the occasional viral home), and we are one of the only brokerages in the area that effectively utilizes social media to market our properties.
Social Networking
We invite area agents through an e-blast and a local agents network to preview your home. Their clients are welcome, or they discuss your home with their clients off-line and bring them to the public open house.
Community Experts
Staying on top of the market and watching for trends is part of what makes a successful transaction. We make a careful analysis of your neighborhood and recommend the best timing for your home to get sold. We feel the numbers below speak for themselves. Would you like to know how the market is doing? Give us a call today!
Are you thinking of selling your home soon?
It's difficult to know when is the best time to sell, or how to get the most money for your house, but you don't need to go through the process alone.
You may be wondering if prices are projected to rise or fall…or how much competition you may be facing in your market. The free eGuide will answer many of your questions and likely bring up a few things you haven't even thought about yet.
Remodeling Impact Report
Outdoor Features
This report takes a deep dive into why homeowners complete outdoor remodeling projects, the value of taking on lawn and landscape upgrades and enhancements, and the increased happiness experienced by homeowners once an upgrade is completed.
Interior Features
Homeowners and renters remodel, redesign, and restructure their homes for a variety of reasons. This report takes a deep dive into the reasons a homeowner remodels, the outcome of taking on projects, and the increased happiness found in the home once a project is completed.
-1.jpg?w=851)
2023 Sales
.png?w=318)
.png?w=318)
Don't Just Take Our Word for it!
Outstanding. Superb. Extraordinary.
Outstanding. Superb. Extraordinary. These are just some of the words that describe my experience with Eric and Randall. From the beginning, they knew how to market the property. In my case, I had a large 2... Read full review
Strong Marketing Engine
I ultimately chose Erik and his team because I felt they had a strong marketing engine and could better distinguish us from the others even in this Boston market. It paid off; we sold above list beyond... Read full review
They made it so easy on us to sell our place.
Eric and Randall were amazing. I usually do not really like working with realtors, as it can be a stressful, unpleasant, and difficult challenge to buy a place and sell a place. They made it so easy on us... Read full review
Outstanding. Superb. Extraordinary.
Outstanding. Superb. Extraordinary. These are just some of the words that describe my experience with Eric and Randall. From the beginning, they knew how to market the property. In my case, I had a large 2 family home and they helped me convert to individual condos to maximize resale value. The RE team did all the heavy lifting. They found me painters, cleaners, landscapers to spruce up the property. They also took care of all aspects of the condo conversion including setting me up with the architect and closing attorney. The process of selling both units was very simple and painless. They are really are the experts you can trust and turn to. I highly endorse Eric and Randall for any property you may be selling or purchasing.
Strong Marketing Engine
I ultimately chose Erik and his team because I felt they had a strong marketing engine and could better distinguish us from the others even in this Boston market. It paid off; we sold above list beyond what we had dared to hope. Erik was great with giving honest advice and explaining the reasoning behind his recommendations. He was very communicative and provided updates after every showing and open house, reassured us when there were hiccups, and took care of everything since we had moved out of state. I'm pretty Type A and was afraid that things would fall through the cracks, but nope, Erik and his team took care of everything! With their support (shout out to Meg and Randal as well) and advice, we were able to sell our place with as little stress as these things can be. Highly recommended!
They made it so easy on us to sell our place.
Eric and Randall were amazing. I usually do not really like working with realtors, as it can be a stressful, unpleasant, and difficult challenge to buy a place and sell a place. They made it so easy on us to sell our place. We also had them help us look for a new place. As a seller's agent, they very appropriately helped up price the home, and were skillful in helping us get the best offer possible. As a buyer's agent, they listened to what we wanted (though we kept changing our minds), and did not pressure us in any way. I know a few friends who have used them as well, and all agree that they are outstanding.
Thank you for reaching out!
We'll get in touch with you soon.